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Real Estate
Meridian Property
Lead response 6hr → 3min, +28% conversion
6hr→3m
Response time
6 hours→< 3 minutes
+28%
Conversion
12%→15.4%
2 wks
Go-live
n/a→Live in 14 days
The challenge
What wasn't working
Average lead response time was 6 hours. By the time the agent rang back, most prospects had already booked a viewing with a competitor. The agency had tried hiring an SDR, but the cost was prohibitive against the conversion lift.
The architecture
How we solved it
An AI qualifier that responds within 60 seconds, asks the right qualifying questions, and books a viewing on the assigned agent's Calendly — all before the agent even knows the lead exists. Edge cases route to a human within the same channel.
Stack used
Custom AI agentPipedrive CRMCalendlyTwilio SMSZapier
The result
What happened
Response time dropped from 6 hours to under 3 minutes — a step-change, not a 30% improvement. Conversion lifted 28% within 2 weeks. The agency hasn't hired a single new SDR; the AI handles the volume of 2.5 reps.
“
Lead response was a known weak spot. Arora's qualifier dropped it from 6 hours to under 3 minutes. Conversion is up 28% and we haven't hired a single new SDR.
Maya RodriguezDirector · Meridian Property
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