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Marketing
Lumen Studio
Lead-gen playbook paid back in week 1, then upgraded to Growth
24h→3m
Response time
24-48 hours→Under 3 min
+31%
Conversion lift
9.2%→12.1%
12
Founder hrs/wk reclaimed
0→12
The challenge
What wasn't working
Three-person agency drowning in admin. Founder Priya doing client work + sales + ops. Inbound leads sat in a single shared inbox for 24-48 hours before anyone got to them. Lost deals were piling up.
The architecture
How we solved it
Started with the £127 Lead Generation Automation Playbook — Priya self-implemented over a weekend. Inbound qualifier + CRM sync went live in 3 days. Within 5 weeks she upgraded to Growth (£2,997/mo) for sales sequencing, document processing, and reporting automation.
Stack used
Lead Generation PlaybookHubSpotCalendlySlackMakeNotion
The result
What happened
Lead response dropped from 24-48hr to under 3 minutes. Conversion lifted 31%. Founder reclaimed ~12 hrs/week. The playbook ROI alone was 800% in the first month; the Growth plan ROI is on track for 420% in year 1.
“
The £127 playbook alone made us our money back in week one. We then upgraded to Growth and never looked back.
Priya AnandFounder · Lumen Studio
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