Operations
Core Web Vitals
Core Web Vitals are Google's three page-performance signals: LCP (Largest Contentful Paint, target <2.5s), INP (Interaction to Next Paint, target <200ms), CLS (Cumulative Layout Shift, target <0.1). Direct ranking factor since 2021.
More detail
Practical optimisation: (1) optimise hero image (largest LCP element) — webp/avif format, proper sizing, priority loading; (2) defer non-critical JS (the biggest INP killer); (3) reserve space for ads/images so they don't shift layout (CLS). Tools: PageSpeed Insights, Chrome User Experience Report, Vercel Analytics. Aiprosol targets 90+ on all three desktop + 75+ on mobile.