Sales
Annual Contract Value (ACV)
ACV is the annualised revenue from a single contract. For monthly subscriptions: ACV = monthly fee × 12. For multi-year contracts: total contract value / years. Pair with ARR (sum of all ACVs) for company-level growth.
More detail
ACV bands SaaS companies typically segment by: < $5K (SMB self-serve), $5-25K (mid-market), $25-100K (enterprise), $100K+ (strategic). Aiprosol's Enterprise plan at $7,997/mo = $96K ACV puts customers in solid mid-market. Sales motion, pricing, and contract terms differ materially across these bands.