Business
MRR (Monthly Recurring Revenue)
MRR = predictable monthly revenue from subscriptions. The key SaaS metric. New MRR = new subs this month × ARPU. Net New MRR = New + Expansion − Churn − Contraction. Used to forecast cash + measure growth velocity.
More detail
MRR matters because SaaS businesses are valued at multiples of ARR (=MRR × 12). For consultancies on managed plans, MRR works the same way: each customer's monthly fee accrues to MRR; lost customers shrink it. Aiprosol's managed plan structure ($997 / $2,997 / $7,997) is designed for predictable MRR — one Enterprise customer = ~$96K ARR.