Marketing
Anchor text
Anchor text is the visible, clickable text in a hyperlink. Affects SEO (signals what the linked page is about) + accessibility (screen readers announce it). Best practice: descriptive, keyword-relevant, not generic ("click here" is the canonical bad example).
More detail
Optimisation: keyword-relevant for SEO, action-oriented for conversion, descriptive for accessibility. Avoid: "click here", "read more", "this page". Use: "read the workflow automation playbook", "download the ROI calculator", "view the AI tools comparison". Aiprosol's link copy follows this consistently.