Marketing
SEO (Search Engine Optimization)
SEO is the discipline of making content rank in classic search engines (Google, Bing). Key factors: backlinks from authority sites, content depth + relevance, page speed, structured data, mobile-friendliness, click-through rate from SERP, dwell time.
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SEO matters in 2026 but is in transition: Google AI Overviews are intercepting 30%+ of high-intent queries before the user reaches the blue links. So you optimise for both classic SEO + GEO. Practically: keyword-relevant H1/H2, internal linking topology, Schema.org markup, fast core web vitals, and content that genuinely answers the searcher's intent (not just hits the keyword).