Business
Churn rate
Churn = % of customers (or MRR) you lose in a given period. Logo churn = customer-count basis. Revenue churn = MRR basis. SMB SaaS benchmark: 3-7% monthly logo churn (healthy), 8%+ is a problem. Aiprosol's managed-plan churn guarantee: 90-day reclaim or we work for free.
More detail
Churn is the single biggest lever for SaaS / managed-service economics. A 3% monthly churn rate equals 30% annual customer loss. Reducing churn from 5% to 3% is worth more than doubling new customer acquisition. Aiprosol's approach: weekly customer-health monitoring, 60-day-out renewal Slack pings to CSM, retention plays automated via the CCO agent.