Sales
Activation rate
Activation rate is the % of signups who reach a defined 'aha moment' (key action) within a defined window. Used in product-led growth. Better leading indicator than signup rate.
More detail
Aiprosol-style activation for managed plans: customer ships their first workflow within 14 days of signing. PLG-style activation: trial user uses the product ≥3 times in week 1. Activation rate × Conversion rate × LTV is the unit economics equation for product-led businesses. Most SaaS companies have <30% activation rate; getting it to 60%+ is the highest-leverage growth lever.