Marketing
AI Overview (Google)
AI Overview is Google's AI-generated answer at the top of SERP. Intercepts the click for many informational queries. Launched 2024, expanded 2025. Citation source URLs are listed, driving meaningful traffic to cited pages.
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Optimisation for AI Overview citation: (1) structured data (FAQPage, HowTo, DefinedTerm), (2) clear H2/H3 structure with direct answers, (3) primary-source content (not aggregation), (4) author + organisation E-E-A-T signals, (5) recency — Google preferentially cites recently-updated content. Aiprosol's GEO foundation is built for this.