Marketing
Featured snippet
A featured snippet is the answer box at the top of Google's SERP — typically pulled from a page that ranks 2-10. Drives 35-60% of all clicks for the queries where it appears. Optimised for by structuring content as direct question-answer pairs.
More detail
How to win featured snippets: (1) H2 = the question ("How do I score inbound leads?"), (2) immediately under the H2, a 40-60 word direct answer in a paragraph or list, (3) more detail follows. Don't bury the lead. FAQPage schema also helps. Aiprosol's how-to pages + FAQ pages are explicitly structured for this.