Marketing
Bounce rate
Bounce rate is the % of visitors who land on a page and leave without interacting. High bounce rate (>70%) signals mismatch between traffic source and page content. Healthy bounce: 40-55% for content pages, 20-40% for landing pages.
More detail
Don't optimise bounce rate in isolation — a high bounce on a glossary page might be perfectly healthy (visitor got their answer + left). Optimise alongside time-on-page + scroll depth. Tools: PostHog, Plausible, GA4. Aiprosol uses PostHog with 'time to first scroll' as the bounce-quality signal.