Marketing
Conversion rate optimisation (CRO)
CRO is the discipline of increasing the % of visitors who take a desired action — fill a form, book a call, buy. A/B testing, copy improvement, friction reduction, social proof. Compounds with traffic — 2% → 3% conversion is a 50% revenue lift at constant spend.
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Top SMB CRO levers: (1) hero copy that names the prospect's exact pain in 8 words, (2) single primary CTA (not three), (3) social proof above the fold (logos, numbers, testimonials), (4) friction reduction in forms (fewer fields, smart defaults), (5) page speed (every 100ms = ~1% conversion impact). Aiprosol's homepage hero is heavily CRO-tuned.