Sales
Cold outreach
Cold outreach is reaching prospects who haven't requested contact. Done well it drives 6-12% reply rates; done badly it spams. The 8 patterns that work: 30-second value claim, competitor-switch, peer-reference, trigger-event, mutual-connection, contrarian-opinion, pure-question, PS-only.
More detail
The Cold Outreach Library bundled with Aiprosol's Lead Generation Playbook documents each pattern with subject A/B, body copy, personalisation token map, and historical reply-rate baselines. Worst pattern: 'I hope this email finds you well.' Best pattern (highest acceptance): mutual-connection — but only with permission to use the connection's name.