Sales
Lead nurture sequence
A lead nurture sequence is a multi-touch email cadence that warms inbound leads who didn't convert immediately. The Aiprosol 5-touch sequence: Touch 1 (immediate · personalised ROI estimate), Touch 2 (Day 3 · peer case study), Touch 3 (Day 7 · objection killer), Touch 4 (Day 14 · permission check-in), Touch 5 (Day 21 · low-stakes offer).
More detail
The discipline is conversion-per-touch — every email earns the next read. Day 14's permission check-in matters more than people expect: it filters cold subscribers AND signals respect. Aiprosol's Cold Outreach Library bundles 8 specific patterns (peer reference, trigger event, mutual connection, PS-only breakup, etc.) with reply-rate baselines.