Sales
Lead scoring
Lead scoring assigns a 0-100 score to each inbound lead based on fit + intent + engagement + urgency. High-scoring leads route to fast-response queues; low-scoring leads enter nurture sequences. Modern lead scoring blends rule-based logic with AI judgement on free-text fields.
More detail
Aiprosol's 4-component model: FIT (40 points) — company size + revenue + industry + decision-maker title. INTENT (30 points) — form type + manual hours reported + free-text length. ENGAGEMENT (20 points) — multi-page visit + pricing page + return visit + email engagement. URGENCY (10 points) — time-based keywords + competitor mentions. Routing thresholds: 85+ Hot (5-min SLA), 65-84 Warm (4-hour SLA), 40-64 Nurture (auto-sequence), 0-39 Future (archive).