Sales
Drip campaign
A drip campaign is an automated multi-touch email sequence — 3-12 emails sent over days or weeks. Most common shapes: welcome series, lead nurture, re-engagement, post-purchase, win-back. The 5-touch Aiprosol nurture sequence is a typical example.
More detail
Best practice: each touch earns the next read by providing standalone value, not just 'following up'. Implementation: Customer.io, Loops, Resend + scheduled jobs, or n8n state-machine workflow. Aiprosol typically deploys drip campaigns inside Customer.io or Loops; for low-volume work, n8n with persisted state suffices.