Sales
MRR expansion
MRR expansion is increasing recurring revenue from existing customers — upgrades, add-ons, seat expansion. Healthier than new-logo MRR because acquisition cost is zero and customer trust already established. Best SaaS businesses run 110-130% net dollar retention.
More detail
Expansion triggers Aiprosol's CRO agent watches: usage hitting tier limits, accessing higher-tier features, multi-team adoption, payment increase requests. Each trigger fires a CSM Slack alert with an account summary + suggested upgrade pitch. Most expansion happens around 90-180 days after initial signup.